VS1 NEWS

 




Stay informed on a variety of issues that effect our business on a daily basis: new product highlights, promotions, price changes, trade shows and "dates to know", along with helpful advise are all here! Need to find it locally? We can direct you to one of our friendly local dealers. Ask us about our Preferred Distributor list.


    Follow RichardJDiamond on Twitter


    Volume 7(Issue 2): News + Events:

    Those of you who missed the ICFF in New York this past May will be interested to read the news letter from Architonic.(click here). This is a very useful website for the design professional, which also offers unique and interesting information on the world of design.

    Volume 7 (Issue 2): New Catalog, Product + Price Information:


    • C 1: Support Florida Bill & Add Energy Efficient Lighting Fixtures.
      House Bill 1365 is in the Energy & Utilities Subcommittee. We encourage you to write to three Representatives: Alan Williams, author of the bill; Representative Clay Ford, Chair and Representative Peter Nehr, Vice Chair of the Energy & Utilities Subcommittee. State your support for tax exemptions on energy-efficient lighting products of $1,500 or less for home or personal use during the four-day period beginning the first Thursday in October of each year. Click here for more information.

    • C 2: As of November 1, 2009, Fiscal 2010 began for Casablanca and Hunter. The two companies are now both operating out of the corporate offices in Memphis. All customer service reps , marketing staff, service and consumer affairs operations formally based in Pomona California, have now been replaced by the new Memphis team. Many key staff members, now responsible for Casablanca, have had years of experience at Hunter. The entire team recently relocated to their new headquarters, including Hunters research, design and testing lab, all housed under one roof. Everyone at Casablanca and Hunter are eager to serve you and your customers needs.

    • C 3: Casablanca Fan Company has a new President, Steve Podell. Steve brings new vitality to the Casablanca brand. Prior to joining Casablanca, Steve was based in Chicago. His most recent position as the President of Tech Lighting, gives him a unique perspective within the Casablanca organization. Additional changes in staffing as a result of the merger of both companies has changed the internal landscape of sales management, and an external shift is sale representation. I am pleased to be working with Art Massey as the new SE Regional sales manager. Most industry veterans are familiar with Art and his commitment to Hunter. He now shares that drive, managing both brands.

    • C 4: I will now be representing each brand. My revised territory and account base is the result of the recent merger among the two companies. My assistant Rita, and I, remain committed to assist all of our clients with both Casablanca and Hunter. We will do our best to assist those of you whose accounts have been reassigned, but still work with us on other brands. Our authority is limited to those dealers on our new account list, or within our new territorial boundaries. If you have any questions, please give us a call.

    • C 5: The Casablanca, Prestige, Hunter showroom is now located on the 4th floor in the new extension of the Dallas Trade Mart, showroom # DTM4929. Please join us this June 24 - 28 for the Dallas Summer Lighting Market.

    • C 6: New catalogs for Casablanca, Prestige and Hunter are now available. We now have 2 price lists; one for Casablanca and one for Prestige and Hunter combined. Each price list is dated March 1, 2010. Our new format is easy to use, with product listed numerically at the back of each book to make the product search easier. Items are also listed alphabetically, and include UMRP and IMAP information, along with dealer net and special order pricing. Please call our office if you have any questions on the price list.

    • C 7: Interest remains strong for Casablanca's Candelier. This 48” diameter fixture, features 48 wax candles in varying heights and colors, housed on an Oil Rubbed Bronze ring. In the center, there is a sleek three-blade, 30” ceiling fan.

    • C 8: All Program Dealer’s who are in compliance with our UMRP Internet policy, will be charging at least $15 per fan motor for freight. Any amount less then $15 is a violation that will result in administrative action.

    • C 9: www.casablancafanco.com includes a shop on line link available for those web site dealers that wish to be listed. To have your web site to considered, each dealer must complete and Authorized On-Line Dealer application.

    • C 10: The 2011 Casablanca Fan Specialist Training Certification, will start this Spring. Those showrooms that would like to schedule training can call our office. This open book, open net test is meant to challenge all sales associates to be able to understand and sell our products with confidence. Those participants who receive an 80% or higher, will earn a Casablanca Specialist certificate. Those who score 90% or above will also receive a special prize. Last year's desk top calculator was a big hit. This document also can be accessed from our new online Dealer Tracking page at the Dealer Tracking page.

    • C 11: Updated ENERGY INFORMATION. Attached is an updated Excel spreadsheet with the 2009 EPAct Energy Information for every current Casablanca and Airflow ceiling fan (including our latest introductions). Please download and save it to your computer before opening. This document also can be accessed from our new online Dealer Tracking page at the Dealer Tracking page.

    • C 12: Stocking Program Dealers may use co-op funds to apply toward advertising, or to purchase Special Promotion items such as new blade and metal finish samples. Bridge and Net Dealers that do not accrue co-op dollars may also purchase these items. Please visit here for a complete listing of SP Items.

    • H 1: Holtkotter New Product Release Click Here

    • H 2: Please note the Holtkotter new style number and configuration of the 3505/5. This replaces the 3506/6. The only difference is now we are supplying 5 lamps, not 6. Those of you with back orders on 3506/6, will begin to receive the 3505/5 series in its place.

    • H 3: Holtkotter continued to lead the way in manufacturing fine lighting in contemporary, transitional and traditional styles. Stocking dealers that have partnered with us in creating gallery displays, along with stocking back-up inventory, have grown their business this past year in spite of the current economic climate. Well trained, well merchandised distributors, are taking more time with less retail traffic, to educate and inform their clientele on the benefits and pleasure of owning a Holtkotter lamp or lighting fixture.

    • H 4: For those of you attending the upcoming Summer Lighting Market in Dallas, please be sure to visit Holtkotter's new showroom in the Dallas Trade Mart, now located in showroom DTM 4600.

    • H 5: Holtkotter is pleased to introduce their new 9621/15. This new adjustable acrylic pendant is powered by 15 warm white LED's, which produces 1350 Lumens with a total power consumption of 28 watts. This series is available in Chrome, Hand-Brushed Old Bronze , Brushed Brass and Satin Nickel. The beauty and elegance of this line is derived from the quality of their designs and complete manufacturing control over all brass work from start to finish.

    • H 6: Holtkotter 2008-2009 master catalog will be in print for all of fiscal 2010 (until September 30, 2010). Currently there are 3 supplemental catalogs with their corresponding supplemental price lists. These are noted as January 2009, June 2009, and Janaury 2010. Holtkotter expects to consolidate these three supplements and three price lists into one convenient supplemental sales tool. The target date for this is July 15th. All of these products are now available on our website, www.holtkoetter.com. Our new website is interactive, and allows the user the ability to customize each light fixture to view the exact metal finish and glass combinations just as you would order the item. Check it out!

    • H 7: Holtkotter's main price list is dated September 2008-2009 and will remain in effect until September 2010. Dealers have been categorized between Green and Yellow net price lists. If you are not clear which price list to work from, please contact our office.

    • H 8: Please note, Holtkotter now offers a full freight allowance to stocking dealers-own location at $1,750. For this year, the factory has implemented a strict 2.0 minimum mark-up for all Internet advertising.

    • H 9: The definition of Tourchier has now been defined by The Department Of Energy to be any uplight fixture that allows less than 10% downlight. Therefore, any floor lamp that allows more than 10% of its light value downward would not be considered a Tourchier. This is significant, as only Tourchiers have a wattage threshold of 190 watts. Holtkotter is now able to produce many of our old favorite higher wattage floor lamps, as they are no longer considered to be Tourchiers.

    • H 10: Many Holtkotter dealers have begun to receive and sell-through the new reading lamps and tourchiers, manufactured with the one-touch P1 Dimming System .This devise is a separate option from the standard sliding-floor dimmer switch. With one small button placed along the stem of the lamp, you can operate this simple, one-touch, full-range lighting control.

    • H 11: These beautifully manufactured retail sales displays are for our lighting showroom dealers who want to showcase the Holtkotter product line . Please contact our office for further details on how to increase your sales with these effective selling centers.

      Display #1
      Display #2

    • P 1: Pablo Designs At the forefront of American contemporary lighting design, Pablo Designs exemplify an uncompromising devotion to simplicity and usefulness, fusing the highest technical sensibilities with the most appropriate material pallet to create unqiue and precious designs that transform any environment.

    • P 2: Pablo was founded in 1993 by Venezuelan born industrial designer Pablo Pardo and has established its studio in San Francisco. Embracing a 'less is more" ideology, Pardo frequently challenges traditional design metaphors developing more practical solutions that are free of decorative elements. A common thread links all of its creations valuing permanence and sustainability, discarding the disposable mind-set so common today.

    • P 3: Each collection is purposefully categorized between ambient, hybrid, and task lighting options to better address the ever changing lifestyle demands of a modern world. Personal favorites of mine are the LED collection of task lights including, Brazo, Link, and Lim.

    • LP 1: Luceplan 2011 EuroLuce Introductions Click here.

  • LP 2: The new Hope brochure contains all the new items (ceiling, wall, floor) and the special KIT that allows to combine different sizes of the suspension.
    This special KIT item # is : 9D6600000500 and the list price is : $545.00. Click here to view the brochure.

  • LP 3:Luceplan Euroluce 360 degree view
    Click Here


  • LP 4: The newest and most exciting introduction from Luceplan is a new chandelier known as "Hope". The most interesting things about this new collection are the unique meth-acrylic "petals", each coated with a freznel lens to create the illusion of 24% leaded crystal. The three available sizes, 24" , 28" and 43" come with up to 3 halogen light sources. However, the fixture appears to have many more lamps, and gives off a tremendous glow of light. Also available in 78". Hope has been a very popular seller in Europe, with several already pre-sold here in South Florida.

    Congress Hall at the Tivoli, Denmark

    The new congress hall at the famous Tivoli is full of "Hope" . The installation required 12 78" Hope and 64 of the 43Ó ones. Enjoy this YouTube clip.
    In this clip from YouTube you see clearly the HOPE :http://www.youtube.com/watch?v=CvfeXpVOQnA&feature=share

  • LP 5: Luceplan is offering several new collections, including Plisse and Sky. The highly anticipated, Plisse expandable suspension fixture , is now in stock in our NJ warehouse. For those of you interested in the latest Green technology in exterior lighting, see The Sky series of solar/LED pathway lighting. I will be in the field calling on the trade with my new samples, and talking to dealers about the purchasing incentives to carry the new items in your showrooms. Luceplan is excited to be introducing their new line of architectural lighting called Elementi now in stock.

  • LP 6: Luceplan has just released their new catalog for 2010. The beautiful new literature is now in 2 volumes, decorative and architectural. There is also one consolidated new price list dated May, 2010.

  • IE1: Illuminating Experiences is pleased to announce that they will now be distributing the Italian lighting manufacturer Omikron Designs. www.omikrondesigns.com. They will have a narrow assortment of products in stock for immediate shipment. Please call our office for further details.

  • IE2: On December 1, 2008 the revised Illuminating Experiences prices took effect. Some costs decreased, while other products had larger cost increases in manufacturing. Those dealers who would like a price update may contact our office to receive the excel spread sheet link to view and download the information. As of now, there is no clear word from Illuminating Experiences what physical form this new price list will take . You may also call Rita or myself for assistance..

    ............................................................
    IE in Stock

    .................................................
    In Stock Program 9/5/07

    .............................................
    UL Listed & Pending Products

  • IE3: Please be sure to update your records to include the new address for Illuminating Experiences. Effective June 1, Illuminating Experiences is now located at 625 Jersey Ave, Suite 7, New Brunswick, NJ 08901. The phone and fax numbers remain the same.

  • B1: The Basic Source Architectural Lighting catalog ( sleek black edition) is the current catalog in use as of this update. The helpful layout of this catalog has made it easier for anyone specifying this product line to indicate their required elements in the proper order code sequence, to insure accurate costing and manufacturing. Those of you specifying the line in need of assistance can contact our office, or ask to speak with Erik directly at 1-707-586-5483 in California (PST). He is our go-to-guy for custom questions .

  • B2: Boutique Design Products is the US distribution company for 3 high end Spanish manufactured lines, Arturo Alvarez, Fambuena and Lujan + Sicilia. Please call our office for further information on these lines.

  • B3: Condor Lighting is back and better than ever. Basic Source has expanded this popular contemporary collection to include a wide assortment of Italian and Spanish designs, many engineered in the Far East, to be very competitively priced. We are also promoting a very aggressive dealer display program, quoting projects that save money, delivering value and style under-budget.

  • B4: To better focus the distribution of The Basic Source domestic and international suppliers, and to improve delivery and service, three new divisions have been formed:

    Condor and Alument, Arturo Alavarez, Fambuena, Lujan & Scilia, along with The Basic Source Architectural lighting will now all be warhoused at the Basic Source facility in Rohnert Park, California.

    655 Carlson Court
    Rohnert Park, CA 94928
    800-428-0044
    FAX 707-586-5485

    Arturo Alvarez is pleased to present their brand new 175 page US catalog now available for distribution in the US. Please call our office if you would like their comprehensive 2009/2010 edition.





Archives:



Plant the seeds of happiness today,
nurture their growth for a brighter tomorrow.
Much Happiness in 2011
Richard, Jordan & Lea



Happy New Year 2010, Richard, Lea and Jordan.

 

 

Greetings From Milan. This years Euroluce Fair was bigger and better then ever. Read all about my big adventure, hot new introductions, and my picks for upcoming design trends to watch out for from around the world.

January 10, 2008 article “Any Other Bright Ideas?” by Julie Scelfo


Urgent EPAct Alert regarding dealer Web sites and summary of fan labeling requirements based on the 2009 EPAct energy information guidelines. Please click here to understand the following guidelines and get the information you need for Casablanca fans to be compliant with these new regulations.
2009 EPAct energy information.xls

ALA EPAct summary re fan labeling requirements.pdf

Federal Register re EPAct fan labeling 10-23-08.pdf


Which one is Rita?  Click on the link below to see if you can recognize which of the ladies is the real Rita.

Which one is Rita?

 

"Guidelines for Obtaining Publicity"
Distributing a news release to the media in your area is a fast and effective way to generate publicity. Casablanca's, National Marketing Director Dana Bigman tells you how.


Euroluce 2005:  Get a head start in planning your Fall 2005 lighting assortment with a preview of upcoming design and technology trends direct from Milan.

 

Energy Star Update: Consumers can find ENERGY STAR qualified basic and decorative ceiling fan models, with a variety of finishes and light sources. Click on link to learn more about it.


Click Here to Download

Updated September 7, 2011 by AFS Website Maintenance